“We made a very conscious decision”, he says, “ to offer prestige Central Coast wines all finely crafted here at the Terravant Wine Company”. He’s confident the wine inside matches up as well. Guerra stresses that the brand is not all about the label, though. The wine range currently comprises three wines from California’s Central Coast: a Chardonnay and Pinot Noir from 2011, and a 2012 Sauvignon Blanc.Įric Guerra, Senior Vice President of Marketing and Sales for Terravant explains: “This is an interactive label that encourages consumers to post their doodlings and messages online to the Scratchpad Facebook page and on Instagram – the goal is to encourage consumers to express their creativity, designing their own label with unique drawings or artwork”.Ĭustomers can also create personalised messages on the labels if they’re buying the wine as a gift. First released in July of 2014, Scratchpad’s varietals include Central Coast Chardonnay, Central Coast Sauvignon Blanc and a Central Coast Pinot Noir.
Each bottle of wine has a largely blank front label, in the style of a sheet torn from a notepad, and comes with a charcoal pencil hung around the neck.Ĭustomers are encouraged to draw and write directly onto the label, take a photo of their design, and share it via social media. Not in any particular order, these are the 10 songs that, in my opinion, everyone must hear at least once: Stairway to Heaven (Led Zeppelin) Bridge Over Troubled Water (Simon & Garfunkel) Your.
SCRATCHPAD SAUVIGNON BLANC PLUS
Pincus) for my eagerly awaited, impossible-to-obtain 6:30 reservation at César. Community wine reviews and ratings on 2013 Scratchpad Cellars Sauvignon Blanc, plus professional notes, label images, wine details, and recommendations on. I prefer a bit more char, but there was just enough to supply a satisfying crunch with every bite. The steak itself, served on a sizzling cast iron skillet, is excellent. If you don’t order steak, entrées range from a wild mushroom risotto (27), to scallops and bacon (34). Scratchpad claims to be “the wine industry’s first interactive label”. I’m sorry, but you’re not on the list, said the woman at the door, when I showed up (under the name Mr. The rest of the menu, mostly bistro standards, is expensive. Terravant Wine Company, in California’s Central Coast, has launched ‘Scratchpad’, a new range of wines with mostly blank labels, ready for drinkers to customise and share via social media.
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